Cookie Policy
We use cookies to help improve our services and help reach those that may need them.
This website uses essential functional (session) cookies, which do not identify you in any way.
If you are concerned you have the option to disable cookies in your browser (see below). However it is totally unnecessary and may affect some of the functionality and your experience when using our site.
What are cookies and how do we use them?
Cookies are harmless pieces of information stored on your computer. They are not spyware or malware.
They create a unique, randomly generated code that enables us to retain information as you move from page to page on our site and the cookie automatically “dies” at the end of the session.
We use cookies in conjunction with Google Analytics and other platforms listed below to track the sources from which visitors enter our site (e.g. from a Google search) and to identify the most popular pages and improvements that may be made to them.
This information is completely anonymous and cannot be traced back to you in any way.
How do you enable or disable cookies?
In most browsers, you need to look under Settings, then Privacy. There is normally a tick box or similar where you can enable or disable cookies. You can also enable them per site. Some browsers have privacy settings such as high, medium and low privacy protection.
Google Analytics
Google Analytics sets the following cookies:
Universal Analytics
| Name | Purpose | Expires |
| _ga | This helps us count how many people visit our website by tracking if you’ve visited before | 2 years |
| _gat | Used to manage the rate at which page view requests are made | 10 minutes |
Facebook Pixels
Our web pages use a Facebook pixel to collect data on visitor behaviour, such as:
- which pages are visited
- which device was used to view the website
- what actions were taken
This information may be used to serve relevant Facebook ads in future. It cannot identify your personal information to us.
Hotjar
We use Hotjar to better understand our users’ needs and to optimize our service and their experience. Hotjar is a technology service that gives us data on how much time users spend on which pages, which links they choose to click, what users do and do not like, etc. We use this feedback to improve our online experience.
Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices and stores this information on our behalf in a pseudonymized user profile, whereby you cannot be identified individually to us. Hotjar is contractually forbidden to sell any of the data collected on our behalf.
Linked In
The LinkedIn Insight Tag enables the collection of data regarding Linked In members’ visits to our website.
LinkedIn does not share your personal data with us, it only provides reports (which do not identify you) about our website audience and ad performance. Linked In also provides retargeting for website visitors, enabling us to show personalised ads off its website by using this data, but without identifying you. We also use data that does not identify you to improve ad relevance. LinkedIn members can control the use of their personal data for advertising purposes.
Active Campaign
Active Campaign is a marketing and Customer Relationship Management (CRM) software platform that we use to keep in touch with people interested in our services.
It tracks webpage visits made by contacts in real-time by using cookies. This helps us to see which features are most popular, counting visitors to a page, improving our users’ experience, keeping our services secure, and generally providing you with a better experience. The Active Campaign cookies we use generally fall into one of the following categories.
Technical – These cookies are essential for our services to function properly. Like the other cookies we use, technical cookies may be either first-party cookies or third-party cookies.
Preferences – We use these cookies to remember your settings and preferences. For example, we may use these cookies to remember your language preferences.
Security – We use these cookies to help identify and prevent security risks.
Performance – We use these cookies to collect information about how you interact with our services and to help us improve them. For example, we may use these cookies to determine if you have interacted with a certain page.
Analytics – We use these cookies to help us understand and improve our services. For example, we can use these cookies to learn more about which features are the most popular with our users and where we may need to make improvements.
Advertising – We use these cookies to deliver advertisements, to make them more relevant and meaningful to visitors to our website, and to track the efficiency of our advertising campaigns, both on our services and on other websites.